Know Thy Customer and Love Them Like Crazy
One of the most important keys to building a successful business is to know your customer. I don't mean kind of know who they might be. I mean know them inside and out. And after you know them inside and out you need to show them some love.
Nothing grows without a little TLC. The same goes for your client base. What can you do to show them you understand them? What extra length can you go to show them you care? If things go wrong, what can you do to make up with them that makes your relationship deeper instead of ending it?
So get to know that person you're serving. Make sure you like them. And then show them a little love. A little love goes a long way!
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