You have a fashion, beauty or lifestyle brand you’re incredibly proud of - one you’ve invested your time, money, heart and soul into.

You’re a lady boss - in every sense of the word - but the problem is, you’ve hit a plateau. You know you’re capable of more, so the question is: Why are you still struggling? Why aren’t you seeing the kind of revenue growth you want? And why can’t you seem to attract the attention you deserve?

Hi, I’m Creative Directive founder Danielle Gaboury - and I’ve worked with enough small business owners to recognize that “fire-in-the-eyes” look when I see it.

That refusal to give up - even when things get tough. Which is why, despite the fact that I’ve racked up years positioning multi-billion-dollar brands, it’s YOU I want to help now. I launched The Creative Directive because I know your business has potential.

And I know you do, too.




Design Services

From logo design to lookbooks we offer a wide variety of design services to elevate your brand and bring you into alignment with your goals.  



Visual Content Update

If the imagery you’re currently using to promote your business doesn’t tally with how you want to be seen, it’s time to kick things up a notch. This visual content overhaul will provide you with stunning imagery that will increase your reach and allow you to reap the rewards of having more fans, repeat business and a stellar reputation.



Creative Direction For Photoshoots

Getting photos taken to represent your brand is about more than just showing up in your best outfit. You need to think about the lighting, your makeup, your wardrobe, how you’ll pose - and the overarching concept that will pull everything together. After creatively directing photo shoots for the likes of HUGO BOSS, I intuitively know what it takes to stage a shoot that will do you and your business justice.




Brand Identity Package

A head-to-toe refresh for anyone whose business is ready for explosive growth. Consider this the road map that will ensure your business is headed in the right direction. Because there’s more (so much more) to building a brand than simply looking pretty.