About
Big-brand experience.
A more personal way
of working.
Danielle Gaboury / Founder & Creative Director
I'm Danielle Gaboury, a creative director specialising in beauty, fashion and wellness, and the founder of The Creative Directive.
I've spent my career building brands, leading creative teams and developing work for some of the world's most recognised beauty businesses.
As Chief Creative Officer at THG Studios, I led a creative organisation of more than 400 people, overseeing creative across an international portfolio of beauty and retail brands.
I've also worked directly with founders to build distinctive brands from the ground up, from the original identity for 111SKIN to the creation of SILKE London and the development of Dr. Lamia.
A distinctive brand
is a world people
want to be part of.
What I've learned is that a distinctive brand isn't just about how it looks. It's about creating a world that people recognise, connect with and want to be part of.
That's why I created The Creative Directive.
A focused, personal creative consultancy giving ambitious beauty brands direct access to the kind of experience and thinking usually found inside much larger organisations.
No unnecessary layers. No endless handovers. Just considered, commercially minded creative direction.
Explore my workBorn and raised in Brooklyn. Lived and learned in London. I'm a stylist and creative director leaving my fingerprints on the fashion world at every turn. From directing editorial shoots in London to snapping film behind the scenes, I'm inspired by clothes and the people who wear them.
I’m currently available for consulting engagements.
Stylist & Creative Director
Client List
Creative Direction,
2021
#Magazine
Stylist, 2022
SQSP launch
Stylist, 2020
Editorial Collection
Associate Stylist,
2019
Quinn Issue No.2
Associate Stylist,
2020
Quinn Issue No.1