Services

Creative direction that
makes a difference.

A distinctive beauty brand needs more than a beautiful logo. It needs a compelling world, a recognisable creative language and a system that brings everything together.

I offer three focused ways to help beauty brands define, launch and maintain a stronger creative presence.

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THE BLUEPRINT

Elevate your brand. Build a world around it.

For beauty brands with an existing identity that needs greater sophistication, desirability and consistency.

The Blueprint takes the foundations of your brand and develops them into a distinctive, practical creative world. It brings together visual direction, content styles and flexible systems that help your brand look consistently good, without reinventing the wheel every time you need something new.

Rather than starting again, I identify what's working, elevate what isn't and create a system that makes it easier to produce consistently good creative work.

What it includes
  • Brand elevation audit, including competitor and category review
  • Creative recommendations to strengthen differentiation and positioning
  • Refinement of existing visual identity elements where needed
  • Brand world development, including imagery, art direction, graphic language and visual storytelling
  • Defined content styles, from elevated hero creative to efficient everyday imagery
  • Creative principles for applying the brand world across priority channels
  • Flexible layout systems and application examples
  • A focused set of editable master templates
  • Practical creative guidelines showing how to apply and adapt the brand world
  • A dedicated online Brand Hub providing easy access to guidelines, templates and approved brand assets
  • Creative handover and initial implementation review
The outcome

A distinctive, desirable and cohesive brand world, with practical creative systems that help your team produce consistent, high-quality work more efficiently.

Typical timeframe: Two weeks, subject to scope.

Full brand identity creation, including logo development, is available as a separately scoped project.

Enquire about The Blueprint
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THE LAUNCH

Make your next move impossible to ignore.

For brands launching a new product, collection, campaign or creative chapter.

The Launch develops a compelling creative concept for your next big moment, translating your brand world into a distinctive campaign direction.

It provides the creative thinking, visual direction and master assets needed to guide production and rollout, without requiring you to commission a full-service agency.

What it includes
  • Launch briefing and creative discovery
  • Campaign concept and creative direction
  • Campaign art direction, including moodboards, visual references and creative treatments
  • Hero campaign concept and master visual development
  • A defined set of master layouts demonstrating how the campaign works across agreed channels
  • Creative guidelines for photography, content and campaign execution
  • Creative handover
The outcome

A distinctive, cohesive campaign concept and practical creative direction that your team or production partners can bring to life.

Typical timeframe: One to two weeks, depending on deliverables.

Photography, video production and large-scale asset rollout can be scoped separately.

Enquire about The Launch
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THE MAINTENANCE

Keep your brand as good as the day it launched.

For beauty brands that need ongoing senior creative thinking without a full-time creative director.

The Maintenance provides a consistent creative partner who understands your brand, protects its identity and helps it evolve.

What it includes
  • Ongoing creative direction and advice
  • Monthly creative planning and review
  • Direction and feedback on campaigns, content and design
  • Review of work produced by internal teams or external partners
  • Ongoing refinement of your brand world, creative systems and templates
  • Support for one agreed creative priority each month
  • Updates to your online Brand Hub as your brand evolves
The outcome

A distinctive, consistent brand that continues to evolve, supported by experienced creative direction and oversight.

Monthly partnership. Three-month minimum.

Enquire about The Maintenance

Not sure where to start?

Tell me about your brand and what you're trying to achieve. I'll help you identify the right starting point.

Get in touch