Dermstore
Creative leadership for a leading US beauty retailer.
Following THG's acquisition of Dermstore, the challenge was to refresh the brand for its next stage of growth while strengthening its position as a leading online destination for prestige skincare in the US.
Read more about the project
The Challenge
Following THG’s acquisition of Dermstore, the challenge was to refresh the brand for its next stage of growth while strengthening its position as a leading online destination for prestige skincare in the US.
The Creative Direction
As Chief Creative Officer at THG Studios, I led the creative organisation responsible for the rebrand, refining Dermstore's identity and digital experience to create a more premium, contemporary brand platform.
The Impact
The new platform launched ahead of Dermstore's most successful Black Friday to date, generating more than £40 million in revenue over a single weekend.
Services
Executive Creative Leadership · Brand Development · Digital
