Dr. Lamia
Ancient beauty rituals. Modern regenerative science.
Dr. Lamia needed to elevate her skincare brand to meet the expectations of Saudi Arabia's luxury beauty market, while establishing a distinctive position in an increasingly competitive category.
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The Challenge
The opportunity was to create a brand that felt culturally relevant, scientifically credible and unmistakably premium.
The Creative Direction
I developed the brand strategy and creative direction around a compelling intersection: ancient Egyptian beauty rituals and modern regenerative science.
This positioning informed the brand identity, packaging, photography direction and digital experience, creating a distinctive brand world designed to compete in the luxury skincare market.
The Brand Today
The new brand world is being introduced across the product range and digital presence, establishing a cohesive foundation for its next stage of growth.
Services
Brand Strategy · Brand Identity · Packaging · Creative Direction · Brand Guidelines · Digital Art Direction
