Building a luxury skincare brand from the ground up.

The Challenge

111SKIN launched with a clinical formula developed by a Harley Street surgeon, but the brand lacked the premium presence needed to compete at the highest end of the luxury skincare market.

The challenge was to create a brand identity that reflected the science, craftsmanship and exclusivity of the products, while confidently supporting price points of up to £1,000.

The Creative Direction

I developed the original brand identity and packaging, designed the website and directed the photography to position 111SKIN alongside the world's most prestigious skincare brands.

The creative approach balanced clinical authority with understated luxury, establishing a distinctive and cohesive foundation for the brand's growth.

The Impact

The original identity remains in use today, more than a decade after its creation, with its core design unchanged. A testament to the longevity of a carefully considered creative foundation.

Today, 111SKIN is an internationally recognised luxury skincare brand, stocked by leading retailers including Harrods, Nordstrom and NET-A-PORTER.

The business has also attracted multimillion-pound investment, reflecting its growth and position within the luxury skincare market.